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Growth Recaps

Weekly newsletter of the top PLG LinkedIn content


PLG Recap: AI Agents and MCP Edition

PLG Recap: AI Agents and MCP Edition

Bookmark these 5 LinkedIn posts and follow these writers ASAP!

Apr 30, 2025

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11 min read

Pricing page templates 🔥 Onboarding friction 🔥 PLG through UX

Pricing page templates 🔥 Onboarding friction 🔥 PLG through UX

15 LinkedIn posts that you should bookmark asap

Nov 24, 2024

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10 min read

My First 90 Days as Director of Growth

My First 90 Days as Director of Growth

Inside my progress, behind the scenes and a full month of recaps

Nov 1, 2023

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9 min read

Marketing cannot own PLG, account-driven collaboration, & product-led sales tactics

Marketing cannot own PLG, account-driven collaboration, & product-led sales tactics

How do you get 100 math teachers into a room in which only 99 fit?

May 21, 2023

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6 min read

8 PLG obstacles you need to know, 3 fundamental mindset shifts, & PLG enterprise differentiation

8 PLG obstacles you need to know, 3 fundamental mindset shifts, & PLG enterprise differentiation

I went to the bookstore and saw a book titled "How to solve 50% of your problems"

May 1, 2023

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6 min read

The "Dirty Dozen" of PLG B2B metrics, creating demand for PLG startups, & going from SLG to PLG

The "Dirty Dozen" of PLG B2B metrics, creating demand for PLG startups, & going from SLG to PLG

I told my psychologist I am scared of living in a tall building

Apr 17, 2023

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9 min read

 Unlocking Product-led Sales 🔥 Revenue Expansion Strategies 🔥 Product-led Marketing

Unlocking Product-led Sales 🔥 Revenue Expansion Strategies 🔥 Product-led Marketing

My wife has banned me from making any more breakfast puns.

Apr 2, 2023

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6 min read

Redesigning onboarding, adding self-serve to sales motion, and homepage acquisition

Redesigning onboarding, adding self-serve to sales motion, and homepage acquisition

What invention allowed us to see through walls?

Mar 27, 2023

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7 min read

Pump the PQL breaks, how to grow MRR , and the ideal layering of PLG, PLS, & ABM

Pump the PQL breaks, how to grow MRR , and the ideal layering of PLG, PLS, & ABM

RIP boiled water

Mar 21, 2023

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7 min read

How PMM can lead PLS, segment messaging in PLG, pricing chatGPT has started

How PMM can lead PLS, segment messaging in PLG, pricing chatGPT has started

7 days without a pun

Mar 13, 2023

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6 min read

Tips for building PLG teams, 6-step activation playbook, & proactive objection handling

Tips for building PLG teams, 6-step activation playbook, & proactive objection handling

What did the fisherman say to the magician?

Mar 6, 2023

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6 min read

Product-led sales, why your PLG motion can fail, & PLO tips from a PRO

Product-led sales, why your PLG motion can fail, & PLO tips from a PRO

I got fired from the keyboard factory

Feb 27, 2023

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10 min read

Product-led marketing (PLM), a PQL framework, & product marketing differentiation

Product-led marketing (PLM), a PQL framework, & product marketing differentiation

Today I learned you can use disposable masks to brew espresso

Feb 13, 2023

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6 min read

Time to start saying PLO, UBP vs subscription, and quality signals for sales

Time to start saying PLO, UBP vs subscription, and quality signals for sales

Why didn't 4 ask out 5?

Feb 6, 2023

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7 min read

PLG misconceptions, free-to-paid conversion, & PLS survey results

PLG misconceptions, free-to-paid conversion, & PLS survey results

Why aren't Koalas bears?

Jan 30, 2023

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6 min read

PLS comp structure, gamification, & activation

PLS comp structure, gamification, & activation

What do you call an underwater dog?

Jan 23, 2023

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5 min read

Interactive product demos, how to start PLG, & monetization

Interactive product demos, how to start PLG, & monetization

Why do chickens go to the gym?

Jan 16, 2023

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5 min read

Top PMM predictions, PLS journeys, and SEO

Top PMM predictions, PLS journeys, and SEO

How many spiders does it take to create an app?

Jan 9, 2023

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5 min read

10 common PLG qualities, adoption as a metric, and GTM needs experimentation

10 common PLG qualities, adoption as a metric, and GTM needs experimentation

What does a caterpillar do on Jan. 1?

Jan 3, 2023

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4 min read

Improving activation, PQL workflow, and product experiments

Improving activation, PQL workflow, and product experiments

What do you call security guards working outside Samsung shops?

Dec 26, 2022

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4 min read

Model vs tactics, community-led growth, and activation

Model vs tactics, community-led growth, and activation

C, E-flat, and G walk into a bar

Dec 19, 2022

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4 min read

Quick wins framework, 10 must know B2B principles, and what's next for PLG

Quick wins framework, 10 must know B2B principles, and what's next for PLG

Why was the math book unhappy?

Dec 12, 2022

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4 min read

GTM strategy, churn up, optimize for the later

GTM strategy, churn up, optimize for the later

Why was the pastry chef feeling flaky?

Dec 5, 2022

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4 min read

SaaS customer journey, templates framework, and ChatGPT

SaaS customer journey, templates framework, and ChatGPT

Why can't the sailor learn the alphabet?

Nov 28, 2022

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4 min read

The PLG guide, B2B monetization, and the spectrum

The PLG guide, B2B monetization, and the spectrum

Why is it a bad idea to iron your four-leaf clover?

Nov 21, 2022

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4 min read

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