Quick wins framework, 10 must know B2B principles, and what's next for PLG

Because it had too many problems. 

🔥 Welcome to PLG Recap of TheProductLed 🔥

I spend all week deep diving into the best PLG LinkedIn posts so you don't have to. Here are some of my favorites!

1️⃣ Hila Qu 曲卉

Strategy or Tactic? Strategy

Growth lever = Acquisition, retention, & monetization

Summary

• Hila shows how she advises her clients to find quick wins in SaaS PLG

• Four incredible points, breakdowns, AND visuals with clear KPIs and questions to ask when performing a new user funnel audit

• Signup rate, the signup flow, onboarding, and free to paid conversion

• I would even go one more as to add a product-led sales KPI -> PQLs

2️⃣ Nathan Wang Liao Yinan 

Strategy or Tactic? Strategy

Growth lever = Sales-led monetization

Summary

• It's not always about PLG

• Nathan brilliantly reminds us that context matters and becoming a $100M ARR company requires Sales-led motions

• Intercom, Box, and Zendesk are awesome examples of which companies combine the two by starting off as one or the other

3️⃣ Dave Boyce

Strategy or Tactic? Strategy

Growth lever = Acquisition, retention, and monetization

Summary

• Every founder wants PLG but no one has the patience

• Time and time again, the PLG community tries to reiterate that PLG takes time

• Dave explains "How to build PLG into your business" using the example of MongoDB and how it took 2 years

4️⃣ Elena Verna

Strategy or Tactic? Strategy and Tactics

Growth lever = Product-led sales, acquisition, and monetization

Summary

• 10 must know PLG B2B principles

• Elena just created a cheat sheet for any founder looking to build PLG into their product

• My favorites: Be thoughtful about GTM pivot between sales-led and PLG and PQAs are the new MQLs

5️⃣ Kyle Poyar

Strategy or Tactic? Strategy

Growth lever = All levers

Summary

• Kyle pulled in data from 600+ companies to tell us what's next in store for PLG

• Check out the 11 principles of PLG and how to drive tactic adoption across each one

• My favorites: build for the end user and build to be discovered

Thanks for taking the time to stop by today!

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See you next time on TheProductLed PLG Recap!

-Drew