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Oliver Buchannon
Drew Teller

Increase your activation rate by 20% with the best PLG email flows for growth in 2025

Increase your activation rate by 20% with the best PLG email flows for growth in 2025

I am giving away a free database Miro board - Part 2 to supplement my previous one. Copy, bookmark and steal your favorites.

Jun 11, 2025

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14 min read

The era of ICs and managers is dying

The era of ICs and managers is dying

The future belongs to player-coaches who can do both in order to build, mentor, and multiple

May 22, 2025

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15 min read

PLG Recap: AI Agents and MCP Edition

PLG Recap: AI Agents and MCP Edition

Bookmark these 5 LinkedIn posts and follow these writers ASAP!

Apr 30, 2025

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11 min read

Elevate your PLG acquisition strategy with 50+ free SaaS invite examples

Elevate your PLG acquisition strategy with 50+ free SaaS invite examples

I am giving away a free database Miro board - copy, bookmark, and steal your favorites.

Apr 2, 2025

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6 min read

8  Product-led Marketing examples that boost PLG Activation rate

8 Product-led Marketing examples that boost PLG Activation rate

A 10% increase in activation leads to a 2x increase in retention

Mar 13, 2025

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19 min read

How Amplitude is expanding their PMF through User Adjacent Theory

How Amplitude is expanding their PMF through User Adjacent Theory

The most powerful technique for B2B SaaS companies to prevent collapse

Feb 27, 2025

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13 min read

11 PLG tactics that you don’t need an A/B test to implement

11 PLG tactics that you don’t need an A/B test to implement

These tactics are tried and true. Tested and proved. Don’t reinvent the wheel.

Feb 6, 2025

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26 min read

6 PLG email invite examples worth stealing

6 PLG email invite examples worth stealing

You can't close the product-led growth loop without marketing. Don't neglect this fatal growth mistake.

Jan 30, 2025

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15 min read

How to generate $1M ARR  influenced pipeline in 90 days with ABM

How to generate $1M ARR influenced pipeline in 90 days with ABM

A 16 step-by-step guide with actionable details that you can follow

Jan 14, 2025

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18 min read

The 2025 guide to ABM: Part 1

The 2025 guide to ABM: Part 1

The GTM approach founders & CEOs are looking for

Jan 6, 2025

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18 min read

3 ways to kill your marketing team in 2025

3 ways to kill your marketing team in 2025

Be on the look out for these cultural red flags and what to do about them

Dec 22, 2024

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11 min read

Bookmark these 10 templates for your next Growth or Marketing leadership role

Bookmark these 10 templates for your next Growth or Marketing leadership role

Avoid the same challenges I faced by getting ahead of the problem

Dec 9, 2024

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17 min read

8 PLM examples every marketer should know

8 PLM examples every marketer should know

Don't worry, I am not going to mention Miro, Canva, Notion or Figma 🤦‍♂️

Dec 4, 2024

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21 min read

The Product-led Marketing (PLM) Deep-dive Guide

The Product-led Marketing (PLM) Deep-dive Guide

[Updated 2024] With 300+ examples, discover the critical importance of product-led marketing for scaling growth, and unlock practical strategies on how to execute.

Nov 29, 2024

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18 min read

Pricing page templates 🔥 Onboarding friction 🔥 PLG through UX

Pricing page templates 🔥 Onboarding friction 🔥 PLG through UX

15 LinkedIn posts that you should bookmark asap

Nov 24, 2024

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10 min read

Arcade's 4 key growth loops that drive their 10k+ customer growth

Arcade's 4 key growth loops that drive their 10k+ customer growth

Plus, learn how I used Arcade to drive a 70% increase in CTR and a 58% boost in MQL rate

Jul 22, 2024

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13 min read

The Product-led Marketing (PLM) database is now officially open-source

The Product-led Marketing (PLM) database is now officially open-source

Check out over 300+ PLM examples from over 200+ companies

Feb 5, 2024

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3 min read

I don’t know how computing works at the fundamental level

I don’t know how computing works at the fundamental level

Understanding CPU vs. GPU in AI: Learning compute in 30 minutes

Jan 21, 2024

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8 min read

The name is...Marketing. Product-led Marketing.

The name is...Marketing. Product-led Marketing.

The first custom GPT4 created for Product-led Marketing (PLM). Here's why I am doubling down on PLM in 2024.

Jan 1, 2024

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6 min read

Mapping dual GTM motions in detail to drive MQL and PQL pipeline

Mapping dual GTM motions in detail to drive MQL and PQL pipeline

Cross-functional communication can make you or break you. Last newsletter of 2023 and a big surprise for next year!

Dec 13, 2023

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14 min read

🔥 Product-led Marketing is hitting the PLG mainstream

🔥 Product-led Marketing is hitting the PLG mainstream

How do I know? Here are two exciting resources to help me explain.

Nov 13, 2023

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4 min read

My First 90 Days as Director of Growth

My First 90 Days as Director of Growth

Inside my progress, behind the scenes and a full month of recaps

Nov 1, 2023

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9 min read

Product-Led Marketing (PLM) requires a rapid change in mindset

Product-Led Marketing (PLM) requires a rapid change in mindset

The future of marketing is Product led - Adopt or drown

Oct 2, 2023

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12 min read

Inside My First 60 Days as Director of Growth

Inside My First 60 Days as Director of Growth

Deep dive into my first 60 days 📈 & last moth's PLG Recap 🥇

Sep 1, 2023

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10 min read

PLG Recap #27 - July Monthly Edition

PLG Recap #27 - July Monthly Edition

I am dropping a full month of Recaps your way.

Aug 1, 2023

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7 min read

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