The RecapPricing page templates 🔥 Onboarding friction 🔥 PLG through UX

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It’s been a while since I’ve done a Recap, and I enjoy collecting all the great tidbits that may go unnoticed.

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The Recap is a newsletter series that curates the most valuable LinkedIn posts in growth that are worth saving. All things growth, acquisition, retention, monetization, PLG, PLS, etc. You name it. I do the work so you don’t have to.

Here are 15 LinkedIn posts worth bookmarking. 🔥

Let’s dive in…

The MVPs

1⃣ Nathan Latka’s Quickstart guide to building an affiliate growth engine

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Strategy or Tactic? Tactic

Growth lever = Acquisition

Recap

Nathan shares a proven actionable affiliate marketing strategy and landing page formula.
If you’re an early-stage founder or looking to scale without a sales team, bookmark this post.
Marketing-led acquisition is expensive. Product-led is the GOAT. However, a good WOM or referral engine is a great 2nd. Nathan’s guide will help you acheive this!
Biggest referral program mistakes = flawed commission structures.
Find competitor affiliates, research payouts, and recruit with 30% year 1 ACV commissions.
When done right, affiliates drive low-cost and user-driven growth with minimal sales overhead.

2⃣ Yaakov Carno’s The Frictionless Lie about why you shouldn’t get rid of all friction in onboarding

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Strategy or Tactic? Strategy

Growth lever = Activation & Retention

Recap

Yaakov shares the fallacy about why you shouldn’t get rid of all friction in onboarding. Here’s why:
Users do not drop off because they get stuck - it’s because onboarding does not make them feel they are extracting value
Users need to see the end result - the light at the end of the tunnel (onboarding steps)
Add the kind of friction that is obvious to the end user, provide direct instructions, and focus on their achievements, not yours.

3⃣ Kate Syuma’s breakdown of 5 tactics Folk CRM used to enhance PLG through better UX

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Strategy or Tactic? Tactic

Growth lever = Retention

Recap

“There is no PLG without stellar UX” 💪 🙏
Kate shares how Folk’s intentional UX strategy drove 50% free-to-paid conversion, scaling to 200K+ users and 3,000 companies
The key: Focus on delivering an impeccable single-user experience—teams are just collections of individual users.
Understand what makes your best users successful and replicate behaviors across your user base.
She breaks down 5 key tactics Folk used to drive customer success, with lessons you can apply to your product.
Great UX doesn’t just drive adoption—it builds advocacy by ensuring users find value fast and stick around for the long haul.

4⃣ Elena Verna breaks down The DNA of a great pricing page

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Strategy or Tactic? Tactic

Growth lever = Monetization (Acquisition) depending on the GTM motion

Recap

Elena shares actionable insights on what makes a pricing page effective, transparent, and primed to convert.
Tell the price upfront—even for enterprise plans. It sets you apart and builds trust.
Highlight add-ons to showcase value and fuel expansion
Use a pricing page checklist and study examples from brands like Figma, Miro, Slack, and Sanity.io.
Build your pricing page skeleton and iterate—pricing is never done.
👉 Save Elena’s skeleton template 👈 and use it to optimize your pricing page.

5⃣ Anthony Pierri’s 6 Homepage hero templates

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Strategy or Tactic: Tactic

Growth lever = Acquisition

Recap

Depending on what stage startup you are in, you want to breakdown the elements of your company: Company Type, Persona, Context, Problem, Capability, Feature, Benefit, Product Category
Save this guide if you want to launch your homepage as the Problem Solver, The How To, The Big Promise, The Super Specific Who, The Catgeroy Differentiator, and The Feature No One Has
Click. Bookmark. Send Anthony a DM saying thank you 🔥