SaaS customer journey, templates framework, and ChatGPT

Because they kept getting lost at C.

🔥 Welcome to PLG Recap of TheProductLed 🔥

I spend all week deep diving into the best PLG LinkedIn posts so you don't have to. Here are some of my favorites!

1️⃣ Kirk Enright

Strategy or Tactic? Strategy

Growth lever = All levers

Summary

• Kirk has published one of the best and most refreshed PLG SaaS Customer Journeys

• His keynote genuinely and accurately attempts to map out the journey from the lens of Product, Marketing, and Sales.

• Please contribute to Kirk's post in the comments - great discussion among leaders

2️⃣ Leah Tharin

Strategy or Tactic? Strategy

Growth lever = All levers

Summary

• WE NEED GROWTH! So you want to hire for growth in your org and just scale PLG huh

• Well look no further and yet another beautiful little question framework for finding and choosing the right hire for growth.

• And yes, don't just hire a Head of Growth to solve your insecurities, oops I meant to say company problems.

3️⃣ Theo Ohene

Strategy or Tactic? Tactic

Growth levers = Acquisition + Retention

Summary

• Theo gives us a beautiful carousel showcasing the simple framework in which companies like Canva, Airtable, and Miro use templates as their secret sauce

• Templates are everywhere and PLG companies need to get on board. They serve as one of the best product-led acquisition tools, plus it drives activation!

• JBTD + Personalize + SEO = winner winner chicken dinner

4️⃣ Adam Jarczyn

Strategy or Tactic? Tactic

Growth lever = Monetization

Summary

• Adam lets us in on "How Copy.ai is killing the Reverse Trial model for PLG".

• Wonderful breakdown summarizing (3) themes in studying pricing pages for PLGL simple pricing and packaging, pro features worth paying for, and strong free version

• But is it enough with ChaptGPT on the rise? 

5️⃣ Nathan Wang Liao Yinan

Strategy or Tactic? Tactic

Growth lever = Acquisition

Summary

• ChatGPT from OpenAI is a bot taking the tech world by storm

• From ~0 to 1 million users in 5 days, we can all learn something here in the PLG world.

• The viral acquisition loops are insane, check out these charts!

Thanks for taking the time to stop by today!

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If you know any PLG LinkedIn creators who should be added, refer them here.

See you next time on TheProductLed PLG Recap!

-Drew