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- 8 PLG obstacles you need to know, 3 fundamental mindset shifts, & PLG enterprise differentiation
8 PLG obstacles you need to know, 3 fundamental mindset shifts, & PLG enterprise differentiation
I went to the bookstore and saw a book titled "How to solve 50% of your problems"
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6b46d826-5161-4833-9faa-4ef23fbb1bba/PLG_Recap.png?t=1682882736)
I bought 2.
Welcome to the PLG Recap 📈
I spend all week deep diving into the best PLG LinkedIn posts so you don't have to.
Here are my top 5 favorites from last week! 🔥
1️⃣ Elena Verna
Strategy or Tactic? Strategy & Tactics
Growth lever = All levers
Recap
Elena exposes 8 brutal obstacles plaguing Product-led B2B companies. My favorite: departmental silos
You should definitely brace for the eternal struggle between PLG and enterprise focus
She warns: Nail down self-serve activation KPIs, or face dire consequences. (btw - this is so true!!!!)
Get crystal clear on your core use case and get crystal clear on your ICP, or suffer the fallout.
2️⃣ John Kotowski
Strategy or Tactic? Tactics
Growth lever = Monetization
Recap
Click the post to see John’s full pricing update!
Last week there were pricing updates at Box, Slack, DocuSign and Copper
My favorite tactical update was Box’s raise in monthly pricing so that annual pricing is a better discount. This is a common behavioral economic tactic that is highlighted in the book Thinking Fast and Slow
Sometimes a small pricing update is all you need to make a big difference.
Did anyone notice Slack’s 50% pro plan promo? Bigger mature companies like slack can benefit from discounts as opposed to trials.
Strategy or Tactic? Strategy
Growth lever = All levers
Recap
Dr. Else van der Berg urges you to adopt these 3 must-have mindset shifts to dominate PLG. Let’s get into it!
Embrace experimentation, be laser-focused on ICP, and prioritize retention over expansion. Do these things or get left in the dust!!
I want to emphasize her point on the experimentation mindset especially because sales-led companies can benefit from incremental optimization. PLG companies cannot. So you have to prioritize experimentation so that you can make huge changes to the business model to out-compete your sales-led competitors.
4️⃣ Alexa Grabell
Strategy or Tactic? Strategy
Growth lever = Monetization
Recap
Alexa Grabell advises you to refresh your pricing and packaging or risk losing out on the upmarket.
Usage-based pricing is perfect for PLG, but she emphasizes the need for enterprise differentiation. You will be locked into self-serve paid conversion and won’t be able to scale into expansion if you do not offer enterprise differentiation. SSO is not enough!
Cover the essentials in enterprise differentiation: compliance, white-glove service, and support.
Try differentiating with market and product-specific features—help your sellers shine!
5️⃣ Adam Jarczyn
Strategy or Tactic: Tactic
Growth lever = Retention
Recap
Adam Jarczyn guides you to boost trial-to-paid conversion by navigating the maze of variables.
Market conditions, product complexity, and competitive positioning are all important variables to consider. So you need to…
Stay focused with a clear North Star, data-informed observations, and stellar experiment design.
Adam is urging you to tame the chaos and conquer the endless experiment options.
Thanks for taking the time to stop by today!
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