GTM strategy, churn up, optimize for the later

Because they were having croissant spells. 

🔥 Welcome to PLG Recap of TheProductLed 🔥

I spend all week deep diving into the best PLG LinkedIn posts so you don't have to. Here are some of my favorites!

1️⃣ Minami Rojas

Strategy or Tactic? Strategy

Growth lever = All levers

Summary

• A superb 5-step framework for crafting a data-driven product-led growth GTM strategy as teams adopt PLG

• My favorite is step 5: Transform data into experiments

• Endgame is a leading Product-led sales SaaS product

2️⃣ Adam Schoenfeld

Strategy or Tactic? Strategy

Growth lever = All levers

Summary

• Fantastic research and insights from PeerSignal.org show data on how what successful PLG companies are doing

• I love to see the leaders who are thriving to build communities, free trials, templates, and ecosystems

3️⃣ Leah Tharin

Strategy or Tactic? Strategy

Growth levers = Retention

Summary

• Leah created one of the coolest diagrams for churn: an altitude map going upwards

• It's important to think about churn just like retention

• Optimize for noticing all the steps and actions users take before churning

4️⃣ Yaakov Carno

Strategy or Tactic? Tactic

Growth lever = All levers

Summary

• 3 PLG principles to master

• Build for the end user, provide value before you capture, and be data-driven

5️⃣ Elena Verna

Strategy or Tactic? Strategy

Growth lever = All levers

Summary

• If you only focus on short term growth targets, you can forget to focus on layering in new growth optimizations

• I like Elena's mini framework to think about the two types of growth engines: current and new ones

• Don't put impact expectations on new engines or you can starve the process

Thanks for taking the time to stop by today!

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If you know any PLG LinkedIn creators who should be added, refer them here.

See you next time on TheProductLed PLG Recap!

-Drew