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Redesigning onboarding, adding self-serve to sales motion, and homepage acquisition

What invention allowed us to see through walls?

Windows.

Welcome to the PLG Recap 📈 

I spend all week deep diving into the best PLG LinkedIn posts so you don't have to.

But first;

I wanted to share that I am hosting two webinars this week:

  1. PLG Personas with Humanic.ai (free event on Tuesday 3/28)

  2. The Power of Product-led Marketing with Userled.io (free event on Wednesday 3/29)

Here are my top 5 favorites from last week! 🔥

1️⃣ Adam Jarczyn

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Strategy or Tactic? Tactics

Growth lever = Retention

Recap

  • Adam emphasizes the importance of optimizing onboarding steps to reduce time to value and increase user activation. This is huge!

  • Using data, analyze user behavior and preferences to re-order onboarding steps and ensure a more engaging experience.

  • He provides two examples to showcase the impact of re-ordering onboarding steps: visualizing the future and building confidence to share.

  • By addressing users' emotions and tailoring the onboarding process, businesses can improve user experience and foster a higher likelihood of paid conversion.

  • Carefully studying user data and adjusting onboarding steps accordingly can lead to more successful product adoption and customer satisfaction.

2️⃣ Iuliia Shnai

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Strategy or Tactic? Strategy

Growth lever = Retention

Recap

  • It's time to step up your onboarding game and make it truly memorable with this list.

  • Iuliia shares 9 product onboarding strategies that can make a huge difference. She is constantly tearing down onboarding. She has a weekly onboarding newsletter → https://www.hackonboarding.com/

  • Beehiiv's onboarding is a perfect example to follow - clean, easy, and focused on capturing user data.

  • My favorite strategies are capturing user data, but also letting users skip to provide flexibility.

3️⃣ Alexa Grabell

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Strategy or Tactic? Tactics

Growth lever = Product-led Sales

Recap

  • Alexa highlights the power of a self-serve path for businesses that don't fit the traditional PLG mold.

  • Offering a free trial or freemium model can be your biggest acquisition lever in a competitive market.

  • For complex products, a free trial provides enough time for users to experience value before purchasing, potentially reducing churn and increasing ARR.

  • By using a self-serve approach, businesses can better analyze product usage data to drive sales and improve user experience.

  • With the right marketing strategy, inbound signups can skyrocket, and your GTM team should be prepared to support users throughout the self-serve journey!

4️⃣ Anthony Pierri

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Strategy or Tactic? Tactic

Growth lever = Acquisition

Recap

  • Stop trying to showcase every single feature on your homepage. The homepage is about acquisition!

  • I love posts like this because I believe in this wholeheartedly. I wish I could convince more marketing leaders!

  • Be bold and focus on the most compelling feature to pick users' interest and drive acquisition.

  • Think like food court servers offering samples. They know they just need to get people into the restaurant.

  • Approaching your homepage like this is a game-changer for your acquisition strategy.

5️⃣ Leah Tharin

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Strategy or Tactic: Strategy

Growth lever: All levers

Recap

  • Leah debunks the myth that Product-led Growth (PLG) isn't applicable to enterprise businesses, arguing that it is not only possible but essential to evolve in a competitive market.

  • She highlights the challenges of adopting PLG in established companies, including low data, sales & marketing buy-in, and the misconception that PLG replaces sales.

  • Emphasizing the importance of embracing a PLG culture, Leah suggests that organizations should be patient and ready to iterate, as well as be prepared to validate their PLG strategies later on.

  • The journey to PLG involves breaking down silos, understanding customer needs, and empowering sales and marketing teams to work together more effectively.

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Thanks for taking the time to stop by today!

Webinar Info:
  1. PLG Personas with Humanic.ai (free event on Tuesday 3/28)

  2. The Power of Product-led Marketing with Userled.io (free event on Wednesday 3/29)

➡️ Go here to read previous weekly PLG Recaps.

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