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Improving activation, PQL workflow, and product experiments
What do you call security guards working outside Samsung shops?
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/e1e70dff-21fc-41fd-98e4-100ea1065be3/8.png?t=1673080722)
Guardians of the Galaxy.
🔥 Welcome to PLG Recap of TheProductLed 🔥
I spend all week deep diving into the best PLG LinkedIn posts so you don't have to. Here are some of my favorites!
Strategy or Tactic? Tactics
Growth lever = Retention
Summary
Natalie shares 5 specific tactics to help improve activation rates if they dip below the industry benchmark
My favorites: Show value earlier in the buyer journey and give users options to choose how they learn
Retention is key to PLG and unlocking onboarding is crucial which is why I am seeing a lot more activation content.
2️⃣ Elena Verna
Strategy or Tactic? Strategy
Growth lever = All levers
Summary
Simple and sweet - straight to the point
Don't chase enterprise contracts in the sacrifice of PLG, getting PLG back is way harder
Layer in sales-led or product-led sales on top of PLG
3️⃣ Dave Boyce
Strategy or Tactic? Strategy
Growth lever = All motions and levers
Summary
PLG = fail quickly or win massively
SLG = fail slowly or succeed linearly
Dave articulately categorizes 4 types of failure archetypes
4️⃣ Brendan Short
Strategy or Tactic? Tactics
Growth lever = Product-led sales
Summary
Brendan shows us how to build the right PQL workflow based on product usage events and triggers for product-led sales motions
The hardest part in operationalizing PQLs within the a company is the team org structure itself
5️⃣ Kyle Poyar
Strategy or Tactic? Tactics
Growth lever = Monetization
Summary
Four simple in-product experiments that improved free-to-paid conversion rate by 50%+ and expansion revenue by 40%
My favorite one that made me think: moving setup moments to an onboarding wizard.
Why? because I am seeing more an more PLG onboarding SaaS tools being adopted. Aha moment is a few inputs away from conversion, but it's so clear to me that onboarding is crucial for future conversion.
Thanks for taking the time to stop by today!
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See you next time on TheProductLed PLG Recap!
-Drew
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