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Freemium benefits, user onboarding, and PMF

Freemium benefits, user onboarding, and PMF

Why couldn't the bicycle stand up by itself?

Drew Teller
November 07, 2022

Because it was two-tired.

🔥 Welcome to PLG Recap of TheProductLed 🔥

I spend all week deep diving into the best PLG LinkedIn posts so you don't have to.

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Here are my favorite PLG posts of the week.

1️⃣ Elena Verna - Building a free user base & investing in them are the key to realizing the true cost of freemium benefits

Elena Verna on LinkedIn: #growth | 54 comments

Most companies would rather spend ca$h on paid ads than invest in a growing free user base. If you want to make google richer, go for it. If you want to build… | 54 comments on LinkedIn

https://www.linkedin.com/posts/elenaverna_growth-activity-6993577885085167616-IuRX/

"Freemium is a business strategy, not a conversion rate optimization tactic."

- Elena

2️⃣ Andrew Capland - Giving users more control over their onboarding journey is a big key in preventing 30-40% drops in new accounts within minutes after signing up

Andrew Capland on LinkedIn: In my experience, most SaaS products lose 30-40% of new accounts after the… | 46 comments

In my experience, most SaaS products lose 30-40% of new accounts after the first 7 minutes. It's brutal to think about the time and energy companies put into… | 46 comments on LinkedIn

https://www.linkedin.com/posts/andrewcapland_in-my-experience-most-saas-products-lose-activity-6990669664053817344-jmJK/

"In my experience, most SaaS products lose 30-40% of new accounts after the first 7 minutes."

-Andrew

3️⃣ Yaakov Carno - Beautifully put, onboarding does not start when a user signs up. Check out Yaakov's PLG onboarding series!

Yaakov Carno on LinkedIn: Onboarding doesn’t start when they sign up. The journey begins with the… | 87 comments

Onboarding doesn’t start when they sign up. The journey begins with the very first interaction a potential user has with your brand. That could be seeing an… | 87 comments on LinkedIn

https://www.linkedin.com/posts/yaakovcarno_onboarding-doesnt-start-when-they-sign-up-activity-6993575931969712128-mRK6/

"As product builders and marketers, it's crucial to keep this in mind and guide the user toward the problems your product solves for them, and how it provides value to their life or business as early as possible."

- Yaakov

4️⃣ Leah Tharin - Framework for PMF using strategy, innovation, and opportunity sizing. A must-read for those looking to understand PMF from a high level with actionable steps.

Leah Tharin on LinkedIn: This will be my most ambitious project so far. 😯 I want to provide an… | 21 comments

This will be my most ambitious project so far. 😯 I want to provide an actionable, foundation course around innovation and how to find product-market fit… | 21 comments on LinkedIn

https://www.linkedin.com/posts/leahtharin_this-will-be-my-most-ambitious-project-so-activity-6992763931484155907-rnVP/

"I know from advising individuals and companies in the past years that these are the 3 main areas where people struggle. It’s not for lack of effort, there is confusion on where to even start."

- Leah

5️⃣ John Cutler - 12 incredibly useful prompts for product leaders to help surface strategic assumptions, remove bias, and ultimately set a clear direction moving forward.

John Cutler on LinkedIn: 12 prompts to help your team surface strategic assumptions. Enjoy! 1. In… | 36 comments

12 prompts to help your team surface strategic assumptions. Enjoy! 1. In the next twelve months, we are going to intentionally deprioritize ______________… | 36 comments on LinkedIn

https://www.linkedin.com/posts/johnpcutler_12-prompts-to-help-your-team-surface-strategic-activity-6991571172039553024-QXnp/

If you know any PLG LinkedIn creators who should be added, refer them here!

See you next time on TheProductLed PLG Recap!

Thanks for reading! -Drew

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