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Reverse trials, self-serve revenue, and onboarding questions
Where do you learn to make a banana split?
Drew Teller
November 14, 2022
Sundae school.
🔥 Welcome to PLG Recap of TheProductLed 🔥
I spend all week deep diving into the best PLG LinkedIn posts so you don't have to. Here are my favorites!
1️⃣ Asti Pili
Strategy or Tactic? Tactic
Growth lever = Monetization
Summary
A fabulous and quite impressive Reverse Trial creative slide deck explained via Cinderella Story
Reverse trials are the new pricing strategy shaping the PLG world by storm. Higher conversion rates!
2️⃣ Nevo Alva
Strategy or Tactic? Strategy
Growth lever = Retention
Summary
PLG principle #4, highlighting how "building for openness" is exponentially correlated with retention using Auth0 as an example
Auth0's approach was all about making their API built for accessibility
Nevo is crushing his PLG principle series
3️⃣ Austin Yang
Strategy or Tactic? Tactic
Growth lever = Retention
Summary
Which camp are you in; removing onboarding questions or adding them?
"Removing questions makes you lose more than you gain"
The "Dark Funnel" is real, check it out!
I am so happy Austin brought forward this classical PLG debate for the freemium user.
4️⃣ Momo Ong
Strategy or Tactic? Strategy
Growth lever = Expansion
Summary
PLG companies need to convert self-serve users but it's more than just your revenue on the line if you do not figure it out.
You will have less data, fewer insights, and fewer expansions!
Momo is CEO of Headsup and I really enjoy his content around PLS and PQLs
5️⃣ Breezy Beaumont
Strategy or Tactic? Strategy
Growth lever = All of them
Summary
PLG companies are trying to scale and adopt PLG at a time when mass layoffs and budget cuts are present.
The time for the PLG mindset is being tested, the winners will survive
Great thread to engage with as so many leaders are facing this challenge
Thanks for taking the time to stop by today!
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See you next time on TheProductLed PLG Recap.
-Drew
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